16. Litteraturliste

Antil, J.H. 1984. Conceptualization and Operationalization of Involvement. Advances in Consumer Research. 1984:11:203-209.

Belk, R.W. 1988. Possessions and the Extended Self. Journal of Consumer Research. 1988:15:139-168.

Bloch, P.H. 1981. An Exploration into the Scaling of Consumers' Involvement with a Product Class. Advances in Consumer Research. 1981:8:61-65.

Davis, H.L. 1976. Decision Making within the Household. Journal of Consumer Research. 1976:2:241-260.

Davis, H.L. og B.P. Rigaux. 1974. Perception of Marital Roles in Decision Processes. Journal of Consumer Research. 1974:1:51-61.

Jensen, J.M. 1991. Family Purchase Decisions: A "Buying Center" Approach. Proceedings of The Fifth Bi-Annual World Marketing Congress. 332-337.

Laurent, G. og J.N. Kapferer. 1985. Measuring Consumer Involvement Profiles. Journal of Marketing Research. 1985:22:41-55.

Mowen, J.C. 1995. Consumer Behavior. Prentice-Hall. [75-79: Consumer Involvement].

Rothschild, M.L. Perspectives on Involvement: Current Problems and Future Directions. Advances in Consumer Research. 1984:11:216-217.

Solomon, M.R. 1996. Consumer Behavior. Prentice-Hall.

Stone, R.N. The Marketing Characteristics of Involvement. Advances in Consumer Research. 1984:11:210-214.

Zaichkowsky, J.L. 1986. Conceptualizing Involvement. Journal of Advertising. 1986:15:2:4-14.

Teori, øvrig litteratur

Laaksonen, P. 1994. Consumer Involvement. Routledge.

Loudon, D.L. og A.J. Della Bitta. 1993. Consumer Behavior. McGraw-Hill. [340-348: Involvement].

Mittal, B. 1989. Must Consumer Involvement Always Imply More Information Search? Advances in Consumer Research. 1989:16:167-172.

Muncy, J.A. og S.D. Hunt. Consumer Involvement: Definitional Issues and Research Directions. Advances in Consumer Research. 1984:11:193-195.

Richins, M.L. og P.H. Bloch. 1986. After the New Wears Off: The Temporal Context of Product Involvement. Journal of Consumer Research. 1986:13:280-285.

Metode

Harnett, D.L. og A.K. Soni. 1991. Statistical Methods for Business and Economics. Addison-Wesley.

Jensen, J.M. og H.S. Solgaard. 1991. Forelæsningsnoter til Kvantitativ markedsanalyse.

Malhotra, N.K. 1996. Marketing Research. An Applied Orientation. Prentice-Hall.

Nielsen, L.H. 1995. Obligatorisk opgave i Statistik. Odense Universitet.

Sørensen, C. 1994. Grundlæggende råd, vejledning og krav til opgaveskrivning ved Samfundsvidenskab, Odense Universitet. Odense Universitet.

Statistisk materiale

Økonomi- og planlægningssekretariatet, Statsfunktionen. Statistisk årbog 1996 - Odense Kommune. ISSN 0906-222X

Økonomi- og planlægningssekretariatet, Statsfunktionen. Statistisk årbog 1997 - Odense Kommune. ISSN 0906-222X

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